Outperform with decision augmentation from Sourse

Sourse is a decision augmentation platform for business and IT leaders that want to make data-backed decisions with confidence.

Telco

Optimise the telco customer lifecycle from acquisition through to churn using decision support tools that deliver actionable insights, experimentation, and automation with prebuilt and pretrained AI models.

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Media

Personalisation centred around audience and content predictions, and leading-edge AI recommendations to support ad-funded and subscription entertainment business models.

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Utilities

Market insights and property market data combined to provide a data backdrop for energy brands wanting to improve their planning choices and improve the decisions made throughout their customer lifecycle.

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AI and data science delivered as a service

Accelerate AI adoption using prebuilt, pretrained models engineered for your industry use cases. AI is used for decision support with strategic planning, and for ‘always on’ optimisation of KPIs such as churn.

Optimise your KPIs – simultaneously

‘Always on’ management of KPIs to reduce CAPEX and OPEX spending.

Acquisition icon Acquisition Engagement icon Engagement Yield icon Yield Retention icon Retention Churn icon Churn

Experiment then optimise

Test to validate data-driven insights and treatments before automating for the simultaneous management of KPIs.

Experiment

Email Notifications

Optimise

Marketing | Sales | Service Channels

AI For Decision Support

Forecasting Anomaly Detection
Scenario Planning

Prediction Using Prebuilt AI Models

Acquisition Engagement Yield Retention Churn

Real-time data ingestion

Fast, reliable data pipelines. Complete one-way encryption and depersonalisation.

Client Data Market Insights Third Party Data

Data-driven decisions are better

Prediction within 60 days

Accelerate AI. 60 days to prediction and 90 days to automation.

+95% accurate decisions

Increase reliability and scalability of decision-making – with greater accuracy.

Compound business benefits

Always on management to optimise KPIs simultaneously and better manage CAPEX & OPEX.

Partners

Prebuilt connectors with major cloud ecosystem vendors to automate experiments and optimisations.

Decisions made with data – not gut

60% of major decisions are based on gut, not data.
Forward-thinking IT and business leaders want to change that.

TRADITIONAL APPROACH

Some data, some experience and lots of gut

DATA-DRIVEN DECISION

100% of available used: every decision optimised

  • 47% reduction in churn over 18 months

    “I didn’t believe it was possible to have this much impact on churn.”

    – Leading Australian MVNO

  • 96% accuracy on prediction

    “Incredible accuracy.”

    – Fixed Provider with Cable TV service

  • Multi-million-dollar yield improvement

    “Unlocked value that we couldn’t have anticipated.” 

    – Fixed & mobile service provider 

Our team

Dedicated to customer success, the team is all about our purpose, product, technical innovation and, most importantly, our client outcomes.

A picture of Matt Jones, the CEO

Matt Jones

CEO
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20+ years’ experience in Australia’s leading telco brands. Global leadership roles in SaaS and technology businesses. Founder of Australian MVNO, OVO, SourseAI, and passionate disruptor across technology and business domains.

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A picture of Tanya Hyams Young, the CPO

Tanya Hyams-Young

CPO
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20+ years’ experience in global telco and technology brands. Leadership roles in business transformation and digital product and service delivery. Evangelist for decision augmentation and inspired to deliver client outcomes through AI and data.

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A picture of James Hartwright, the CTO

James Hartwright

CTO
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25 years’ experience enabling media, energy and telco businesses through technology and transformation. Specialist in the growing domain of customer data platforms, customer value management, and marketing technologies.

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A picture of Doug Wright, the Head of Integration & Data

Doug Wright

Head of Integration & Data
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PhD qualified with 20+ years’ experience in software engineering. Highly specialised in software development for telcos and social / media businesses. Industry-changing work combining data science and process applications to design and build the Sourse AI platform.

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A picture of A picture of Henrik Pertander, the Head of Data Science

Henrik Petander

Head of Data Science
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PhD qualified data scientist with 15+ years’ experience in research, data modelling, and data science. Pioneering machine learning techniques to improve business adoption of data science in telcos, energy, and media clients.

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A picture of Sebastien Ardon, the Head of Platforms

Sebastien Ardon

Head of Platforms
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PhD qualified software engineer with 20+ years’ experience. 10+ years in R&D, innovating in recommendations and media distribution. Highly specialised in the explainability of AI and visualisation of AI and complex data sets.

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Work with Us

We’re passionate about innovating for client success and we’d love to connect with you about your industry, the application of AI, or about our AI platform.

LinkedIn

Investors

We’re backed by amazing investors and industry leaders.

Contact us

We’d love to talk to you about the application of AI in your telco. If you’re a business or IT decision maker, get in touch to find out more.

Contact us