Outperform with decision augmentation from Sourse
Sourse is a decision augmentation platform for business and IT leaders that want to make data-backed decisions with confidence.
Optimise the telco customer lifecycle from acquisition through to churn using decision support tools that deliver actionable insights, experimentation, and automation with prebuilt and pretrained AI models.Learn More
Personalisation centred around audience and content predictions, and leading-edge AI recommendations to support ad-funded and subscription entertainment business models.Learn More
Market insights and property market data combined to provide a data backdrop for energy brands wanting to improve their planning choices and improve the decisions made throughout their customer lifecycle.Learn More
Helping our clients outperform with data-driven decisions.
AI and data science delivered as a service
Accelerate AI adoption using prebuilt, pretrained models engineered for your industry use cases. AI is used for decision support with strategic planning, and for ‘always on’ optimisation of KPIs such as churn.
Data-driven decisions are better
Prediction within 60 days
Accelerate AI. 60 days to prediction and 90 days to automation.
+95% accurate decisions
Increase reliability and scalability of decision-making – with greater accuracy.
Compound business benefits
Always on management to optimise KPIs simultaneously and better manage CAPEX & OPEX.
Decisions made with data – not gut
60% of major decisions are based on gut, not data.
Forward-thinking IT and business leaders want to change that.
Some data, some experience and lots of gut
100% of available used: every decision optimised
Prebuilt connectors with major cloud ecosystem vendors to automate experiments and optimisations.
47% reduction in churn over 18 months
“I didn’t believe it was possible to have this much impact on churn.”
– Leading Australian MVNO
96% accuracy on prediction
– Fixed Provider with Cable TV service
Multi-million-dollar yield improvement
“Unlocked value that we couldn’t have anticipated.”
– Fixed & mobile service provider
Accurate forward planning
”The potential is very exciting. We now know how much to buy a product for and can more accurately predict what price we’ll sell it for …”
– Brett Burgess, CEO, Moorup
Dedicated to customer success, the team is all about our purpose, product, technical innovation and, most importantly, our client outcomes.
20+ years’ experience in global telco and technology brands. Leadership roles in business transformation and digital product and service delivery. Evangelist for decision augmentation and inspired to deliver client outcomes through AI and data.
20+ years’ experience in Australia’s leading telco brands. Global leadership roles in SaaS and technology businesses. Founder of Australian MVNO, OVO, SourseAI, and passionate disruptor across technology and business domains.
25 years’ experience enabling media, energy and telco businesses through technology and transformation. Specialist in the growing domain of customer data platforms, customer value management, and marketing technologies.
Principal Platform Engineer
PhD qualified with 20+ years’ experience in software engineering. Highly specialised in software development for telcos and social / media businesses. Industry-changing work combining data science and process applications to design and build the Sourse AI platform.
Chief Data Scientist
PhD qualified data scientist with 15+ years’ experience in research, data modelling, and data science. Pioneering machine learning techniques to improve business adoption of data science in telcos, energy, and media clients.
Head of Platforms
PhD qualified software engineer with 20+ years’ experience. 10+ years in R&D, innovating in recommendations and media distribution. Highly specialised in the explainability of AI and visualisation of AI and complex data sets.
Experienced analyst, CVM marketeer and account manager. Specialised in marketing data sets and value extraction from marketing and BI data.
Work with Us
We’d love to talk to you about the application of AI in your business. If you’re a business or IT decision maker, get in touch to find out more.LinkedIn
We’re backed by amazing investors and industry leaders.