Outperform with decision augmentation from Sourse
Sourse is a decision augmentation platform for business and IT leaders that want to make data-backed decisions with confidence.
Telco
Optimise the telco customer lifecycle from acquisition through to churn using decision support tools that deliver actionable insights, experimentation, and automation with prebuilt and pretrained AI models.
Learn MoreMedia
Personalisation centred around audience and content predictions, and leading-edge AI recommendations to support ad-funded and subscription entertainment business models.
Learn MoreUtilities
Market insights and property market data combined to provide a data backdrop for energy brands wanting to improve their planning choices and improve the decisions made throughout their customer lifecycle.
Learn MoreClients
Helping our clients outperform with data-driven decisions.
AI and data science delivered as a service
Accelerate AI adoption using prebuilt, pretrained models engineered for your industry use cases. AI is used for decision support with strategic planning, and for ‘always on’ optimisation of KPIs such as churn.
Data-driven decisions are better
Prediction within 60 days
Accelerate AI. 60 days to prediction and 90 days to automation.
+95% accurate decisions
Increase reliability and scalability of decision-making – with greater accuracy.
Compound business benefits
Always on management to optimise KPIs simultaneously and better manage CAPEX & OPEX.
Decisions made with data – not gut
60% of major decisions are based on gut, not data.
Forward-thinking IT and business leaders want to change that.
TRADITIONAL APPROACH
Some data, some experience and lots of gut
DATA-DRIVEN DECISION
100% of available used: every decision optimised
Partners
Prebuilt connectors with major cloud ecosystem vendors to automate experiments and optimisations.
Our team
Dedicated to customer success, the team is all about our purpose, product, technical innovation and, most importantly, our client outcomes.
Tanya Hyams-Young
CEO
20+ years’ experience in global telco and technology brands. Leadership roles in business transformation and digital product and service delivery. Evangelist for decision augmentation and inspired to deliver client outcomes through AI and data.
Matt Jones
CRO
20+ years’ experience in Australia’s leading telco brands. Global leadership roles in SaaS and technology businesses. Founder of Australian MVNO, OVO, SourseAI, and passionate disruptor across technology and business domains.
James Hartwright
CTO
25 years’ experience enabling media, energy and telco businesses through technology and transformation. Specialist in the growing domain of customer data platforms, customer value management, and marketing technologies.
Doug Wright
Principal Platform Engineer
PhD qualified with 20+ years’ experience in software engineering. Highly specialised in software development for telcos and social / media businesses. Industry-changing work combining data science and process applications to design and build the Sourse AI platform.
Henrik Petander
Chief Data Scientist
PhD qualified data scientist with 15+ years’ experience in research, data modelling, and data science. Pioneering machine learning techniques to improve business adoption of data science in telcos, energy, and media clients.
Sebastien Ardon
Head of Platforms
PhD qualified software engineer with 20+ years’ experience. 10+ years in R&D, innovating in recommendations and media distribution. Highly specialised in the explainability of AI and visualisation of AI and complex data sets.
Stefan Ng
BI Analyst
Experienced analyst, CVM marketeer and account manager. Specialised in marketing data sets and value extraction from marketing and BI data.
Irene Rix
Data Scientist
Tom Black
Data Scientist
Joe Allen
Data Scientist
Work with Us
We’d love to talk to you about the application of AI in your business. If you’re a business or IT decision maker, get in touch to find out more.
LinkedInInvestors
We’re backed by amazing investors and industry leaders.
Contact us
We’d love to talk to you about the application of AI in your business. If you’re a business or IT decision maker, get in touch to find out more.
Contact us