Decision augmentation for telcos
Sourse provides telcos with decision support tools for the active management of telco KPIs. With prebuilt AI models for churn, yield, retention, and acquisition, it converts data into +95% reliable predictions.
Helping our clients outperform with data-driven decisions.
Re:Sourse video case study
Watch to find out how Superloop are using Sourse’s advanced intelligence and insights to strengthen targeting and personalisation accuracy, reduce churn, and improve retention.
Discover the difference data makes
Reduction in churn
Predict churn and churn drivers, then automate for real time management.
Increase in LTV
Understand and improve tenure using dynamic clustering and uplift modelling.
Improvement in yield
Experiment and optimise all your cross sell, upsell, loyalty, and referral strategies.
Proven for telcos
Sourse has built and trained our AI models on Australasian telcos. With accelerated data ingestion and telco ecosystem connectors, the path to a guaranteed 90% accurate prediction is <60 days.
Real time market and competitive insights
Multi-year history of product, pricing, plan changes across telco and entertainment products in the Australasian region. Competitiveness ranked and engineered into acquisition, retention, and churn models.
Forecasting and anomaly detection
AI is applied to learn complex, over-time trends, and seasonal changes to predict future business performance across all KPIs and all product and / or audience types. The application of AI allows real-time forecasting and up-to-the-minute prediction on whether KPIs will be achieved.
Predictive insights across all KPIs
KPI insights are explained at a population level to provide strategic insights across acquisition, retention and churn. Each model is explained in the context of revenue and opportunity, causes or reasons, and customer clusters that can be targeted.
Small-scale testing to validate AI insights and treatments to improve the probability of success. Experiments can be easily run through a client’s digital channels to elicit a statistically reliable prediction of success before committing to budgets and resources to deploy large-scale treatments or optimisations.
Always on optimisation
Automated management of a KPI so that many strategies can be simultaneously ‘on.’ The application of AI allows self-learning so continuous improvement is automated. Uplift modelling is applied for maximum impact.
Prebuilt connectors with major cloud ecosystem vendors to automate experiments and optimisations.
47% reduction in churn over 18 months
“I didn’t believe it was possible to have this much impact on churn”
– Leading Australian MVNO
+50% increase in tenure
“With an average tenure of 23 months, our prepaid base looked more like a post-paid base.”
– Australian MVNO
+1 products per customer held by 49% of customers
“Massive impact to the bottom line.”
– Australian MVNO